Nashville Gem: Herban Market

Looking for a great local Nashville Business?

Leave Nashville heading south on scenic 31 and you’ll come across Gateway village; a community on the southwest corner of Franklin Road and Lynnwood Way. In this unassuming neighborhood there is something amazing going on: Herban Market.

Herban Market logo

At first glance, the market might look like any other. Yes, they sell food, but their goal is radically different from other grocers. Their focus is on the community’s health; both physically and economically.

We wanted to hear the whole story, so we sat down with the owner, Matt Hogancamp.

Matt Hogancamp, owner of Herban market

So, why did you decide to start Herban Market?

We wanted to create a cleaner market with more transparency. A market that paid the farmers around us – not sending money out of the community. A market where people didn’t have to check every label of every product. Everything has already been vetted.

Clean eating and sourcing food locally is clearly important to you. How did that start?

I was born into an organic family, so I’ve always cared, but in my early 20’s I ventured off the path. I would go home and eat frozen pizzas, but then I would get swollen and feel terrible. I experienced that there was a 100% link between physical, and mental, well-being and what you eat.

What is the biggest lesson you’ve learned from running your business?

Oh, man. I learn something new every day… Get the right team in place. You can’t do everything by yourself. You have to let go of things and let people run with their pieces. You have to place trust in your team.

What is the hardest part of running your business?

Most big grocery chains have 3 big vendors that will pull stuff out of warehouses and take care of the supply chains. With our model, getting things as local as possible, I have 150 people I have to talk to every week. It’s a lot to keep up with.

What is the most rewarding part of running Herban Market?

Transforming people’s lives. Everyone loves great tasting olive oil, but then you can transition into eating more organic produce. You give them a couple weeks and they come back saying “I have more energy. I feel better.”

We also have an impact on the community we live in. This is an economic model that pumps money back into the community. It’s money given to local farmers, instead of being spent on shipping food from across the world.

You can eat local, and you can eat really well. Especially in Nashville, and we want people to know that.

If it wasn’t for the paycheck, what would you be doing?

This. No question. It’s very, very hard – a lot more work that what people see. But this.

We’ve got great customers. We really do. It’s unique people. People who are into health and what nutrition means to them physically and mentally. Or what sourcing food locally means for the environment. Some people get it. Some people are on their way to getting it. It’s so satisfying to be a part of.

Since we work with finances, we have to ask — What was the best piece of financial advice you’ve ever received?

Take risks while you’re young. Of course, it needs to be a calculated risk, but if you have an idea — try it. You can always find ways to change the idea or find an exit.

Herban Market Shirts


Caring about people. Caring about the economy. Caring about the environment. Three reasons why we think Herban Market is a gem of Nashville. Want to #GetMore on Herban Market? Check out their website or social media profiles.

Herban Market on Facebook

Herban Market on Instagram

Herban Market on Twitter

Know of another business that makes Nashville better? We’d love to meet them! Let us know in the comments below, or by tweeting us (@Kasasa) using the hashtag #GetMore.

Back to school means back to budgeting

Between vacations and sunny day activities, there’s never a dull moment in the summer. And all those fun times often cause you to stray from your regular routine — and sometimes your budget. After all, extra fun often comes with extra expenses.

While there’s nothing wrong with having a little fun, back-to-school time is a great opportunity to get back on track with your monthly budget. Here’s how…

Review your expenses

In general, you should take the time to review and update your budget every month. And if you don’t even have a family budget, the busy back-to-school season is a great time to start. Review all of your expenses and determine what’s necessary to spend and what you can cut out. Basing your monthly budget on past spending habits will help you create some realistic goals, and see where you’re spending too much without realizing it. But if you’re starting from scratch, you’ll need some help. Check out these resources:

Learn creative ways to save

These days, there are many ways to save money on your daily expenses. From reward programs to coupon apps, finding deals is always worth the extra effort. Coupon apps for various grocery stores can help you find deals in your area, but don’t buy things you don’t need just because they’re on sale. Search for discounts for the items you need. Check out this guide to the top ten best couponing apps.

Re-commit to your budget

This is the hardest part — especially in the months to come. But why create a budget if you’re not going to stick with it? Your kids will be doing their homework each night, so make sure you do yours, too! Each month, sit down and check your expenses against your budget to make sure you’re meeting your goals.

Creating and sticking to a budget is hard work, but you’ll appreciate your efforts when they turn into real, tangible rewards down the road. Seize the back-to-school budget refresher and enjoy an opportunity to keep your money where it belongs — in your bank account!

August deals you don’t want to miss

August Deals

Back to school rules the deals in the month of August. But even if you’re not a student anymore, there are still deals for you to take advantage of this month. And thanks to one season transitioning to another, you’ll see even more low prices. Have a peek at this list and start planning to save.


With students heading back to high school and college, this is a great time to replace your laptop or add on some computer accessories. Historically, though, this is not such a great time to expect killer deals on mobile phones and tablets.

School supplies

For the very best savings on school supplies, watch the ads for what’s called “loss leaders” — items priced well below their retail value to get customers in the door. For optimal savings, shop around. Stick to your list, but stock up for the school year.

Summer gear

Watch for clearance sales of 50–75% off seasonal merchandise in many departments. Pick up a few extra swimsuits for yourself and maybe the next size or two up for the kids. Elsewhere in apparel, buy summer shirts in fabrics and colors that transition well into fall. Finally, replenish your backyard supplies with hot deals on patio accessories and lawn games.

Sales tax holidays

Do you live in one of these 17 states with a sales tax holiday in August? Don’t miss out. If you stack this deal with the back-to-school savings on supplies, clothes and computer equipment, you will keep even more cash in your checking account.


Once school begins, many vacation spots enter the off-season and reduce rates to woo guests. Now is great time to hop online and book a long weekend escape for September or October. You’ll enjoy great weather, more elbow room, and more cash to spend on fun things.


August is the month when car dealers start going into close-out mode to make way for next year’s models. If you’re in the market, now’s the time to start shopping around for interest rates and rebates. Even if you don’t find something that’s quite right, worry not — the closeout sales will continue through the fall.

Before the leaves start to fall, you could be realizing the savings of a well-planned shopping trip.